Prices that feel just right: how to use psychology in your pricing
Psychological pricing is a pricing/marketing strategy based on the theory that certain prices have a greater psychological impact on consumers than others. Not only the number itself, but its presentation can play a role in its efficacy. Charm pricing: Reduce the left digits This pricing strategy is based on “left-digit bias”. Customers pay the most […]
Predictive Price Management and Bulk Pricing
Servicing multiple countries, different regions, and 3 different customer segments with one price management tool
Pricing in Growing Online Supermarket
Servicing 2 countries and different types of regions with a dedicated price management tool
How to Mitigate Inflation with Price Management Technology
Inflation is currently a global issue. It has had an impact on the overall price of goods and the purchasing power people have. Many sectors have already been affected, and there are certainly more to come. However, the retail sector has been affected most due to the higher price sensitivity associated with retail.
What’s inside your Pricing Pandora Box?
Managing pricing used to be coordinated by, as we called it, black-box algorithms. Meaning, a system without any knowledge of its internal calculation.
Yieldigo & METRO: A Customer Success Story
Yieldigo Sales Director Milan Havlicek and METRO (SK) Board Member Xavier Gardies shared the Predictive and Promotional pricing stage at Prague’s 2021 Retail Summit to showcase how working with Yieldigo’s price management solution brought both sides mutual success.
Mitigating the Effects of Cannibalization Amidst Promotional Efforts
Cannibalization is a major consideration nowadays within the price optimization process. Companies today use price management solutions like Yieldigo in order to perform promotion and markdown optimization, and run what-if scenarios in order to determine the effects and results of any given pricing action.
Webinar: Retail Pricing Beyond Excel
Read this live interview with Yieldigo Product Director Radim Dudek and Sales Director Milan Havlíček where they talk pricing in todays fast-changing and very competitive retail environment.
Expert talk with Radim Dudek and Ivan Chemtob on pricing strategies in Retail
Talking about pricing strategies, what plays a role in it and how Yieldigo helps to bring them to life.
Yieldigo Tech Talk with Milan Havlicek and Jiri Psota
In this article, we’ll focus on introducing the main benefits of each way to help you with the right decision making. Thanks to Jiri Psota and Milan Havlicek for answering my questions.