We live to solve the pricing gaps that retail price managers face today, and help reduce the current financial risks sparked by recent unprecedented global events like persistent inflation, unpredictable supply chain, and contemporary warfare conflicts.
Driven by our curiosity for the conflict between exchange value, use value, and customer value, we felt the need to analyze the components of retail price, the factors that determine it, and what a fair price actually looks like and how it is calculated. We were drawn to the fact that most people shop at least once per week and pay retail prices that someone previously set.
Our research found that prices and pricing are managed down to a tee in some sectors, while in others they remain an uncharted territory—it was apparent that readily available modern technology was very underused. We found this to be quite odd, considering that we were in an era where talk of commercial space flights, Mars settlement, and cultured meat were already everyday conversation.
In late 2016, we came to believe that our vision to apply advanced mathematics as a basis for developing retail pricing technology for the 21st century was finally possible.
We proceeded to partner up with world-class experts in retail pricing and hired additional staff to join us on our crazy journey. Our unified efforts helped us turn a mathematical model with machine learning and AI features into a production algorithm that we ultimately developed into an effective pricing management cockpit.
We are proud that this journey has brought together an amazing team of experts, enthusiasts, and young talents who impact the pricing management field, a business that impacts the lives of billions of people worldwide every day.
We take all cultures on an equal footing, and we perceive different views and approaches as mutual enrichment.
We thrive on open feedback and believe it is essential for growth and improvement. We encourage everyone to actively engage in giving and receiving constructive feedback.
We work with the best domain-experts and industry talents in their field—it is a core part of our founding principles.
You can always share your thoughts with our team—we are here to listen to you, teammates all the way through to our CEO.
Listen, watch, do. Don't forget to give back what you've learned to your colleagues and to the startup community.
We demand hard work and excellence. We support personal ventures, work-life balance, and celebrate your accomplishments.
With your new pricing cockpit by Yieldigo, you have a precise answer whenever you are challenged about a specific price or pricing strategy setup. Keep away from black-box pricing to avoid getting blamed, and preserve healthy relationships with your retailing colleagues.
